When you have a website online, it is important to know how many people are visiting your site on a daily basis. Without this information, you are effectively in the dark as to how popular your site is and whether or not your traffic is increasing.
Unfortunately, decoding web traffic statistics can be a dark art to many. The popular search giant Google have come to our rescue! They have released a tool known as Google Analytics that successfully decodes all that complicated information into one easy to read, detailed breakdown of your traffic.
Google analytics is actually a surprisingly detailed piece of software. It successfully manages to supply information even the most experienced web traffic analyst would need, and at the same time it is tremendously straightforward to use.
So, just what do you need to know?
• Number of visitors - Obviously, the most important metric is the total amount of visitors to your website, but it is also important to know the source of your traffic and also what search phrases your visitors are using. This allows you to optimize on good key phrases.
• Length per visit - However, it does not end there, because these statistics tell you another important piece of information. How long visitors are staying on your site, and what page they exit from. This is really a key figure in estimating your sites perceived value to readers and more importantly the pages they do not like.
Web statistics really are essential for any website. Google Analytics is without doubt, the best currently on the market, as it is easy to install, understand and is absolutely free
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