SEO tips for dummies

Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Growing Your Small Business

Entrepreneurs often find themselves so caught up in the daily running of their businesses that expansion plans end up on the back burner for some other time. The problem though, is that growing your business is a must, otherwise you’ll be like the proverbial hamster running round and round in that wheel, chasing your own tail instead of achieving real progress.
There are many ways to approach small business growth but underlying each of them, there must be a strategy. Whatever your plans for growth are, they must cover two aspects in detail: short term growth and long term growth.
Short term growth addresses what you will do in the immediate future to make sure that you are moving upwards in the growth curve. This will include things like increasing your customer base, working at improving customer relations, so that you can create repeat business, your marketing strategy and even what you do in back office terms to ensure that operations become smoother and smoother over time. All these will affect profitability in the short term. If you have effective strategies for them, they will help your business grow on a day to day basis.
Your long term plan for business growth is usually planned for the next few years to come. Many businesses opt to look at long term growth as 2 to 3 year strategies. Others, especially small businesses that have been operational for more than 3 years, might look at long term growth strategy in 5 year bites. Long term growth is about business expansion on the larger scale. You have been using your short term strategy to get more customers, to get more repeat sales, and now you can plan to aim for a certain number of clients every year so that every few years you can open a new shop. You might also introduce new products in your long term strategy. You might plan to increase your product base every 3 to 5 years.
It’s important to know that each business is unique and individual circumstances will determine how you plan your expansion. It’s dangerous to plan along the lines of what you see another business doing. Look at your own business as an entity that has features of its own and then based on these features, go ahead and plan for both short and longer term growth.
Remember also that while strategies should be followed, you must allow yourself to be flexible. If you stick too rigidly to plans, you may miss the opportunities that show up from time to time that can benefit your business. Sometimes these opportunities have to be embraced, and it may mean that your strategy is left aside for a little while but being able to seize an unexpected opportunity while not losing sight of your growth strategy, is what growing a small business is all about.

About the guest author: Dane has worked with small business planning for many years in his role as a business finance advisor. He started SmallBusinessWizardry.com as a free resource for those looking for advice onstarting a small business.

4 Ways To Increase Your Blog Traffic

Everyday new blogs are created under different niches to provide information about products and product reviews, online services, marketing and so on, to their valuable readers.
However, no matter how good your blog content is, no one will find you if you don’t send tons of people to your site.
In this article, I will show you 4 ways to increase your blog traffic without you spending a dime.
1. Submit your articles to Social bookmarking sites.
Once you have written and uploaded your article to your blog, you can submit the article URL to social bookmarking sites.
Those sites help the search engines to find your site quickly and index your blog and pages faster.
To make the process simple and easy, you can use social monkey, socialadr orHootsuite to submit to 50 social bookmarking sites in less than five minute.
2. Network with other blogs.
Look for authority blogs under your niche and network with them in terms of making blog comments and submitting guest posts.
Making blog comments
When it comes to making comments in blogs, make sure you have something important to say, not just for the sake of the back link.
Before making comments read the blog post and after that you can add your own comment. Start your comments by commenting on the writer of the post, then continue your comment by either criticizing about a point you do not agree in the post or make an addition to the post.
Make it a duty to make at least 5 blog comments daily.
Guest posts
Look for high traffic blogs in your niche that accept guest posts, read the rules for submitting a guest post. When you’re convinced and are sure you can abide by the rules then start submitting your guest posts.
Normally, when you submit a guest post, you will get a link back to your site and people will follow your link back to your site.
When submitting a guest you must submit your best post, because you’re submitting it to an authority site and you might be recommended by the site owner.
3. Submit articles to article directories.
It’s still amazing when I do a search on Google, I mostly find articles written 6 years ago making the top ten search, some from article directories.
That is to tell you that one article you write and post today can still send you traffic over and over again as long as it is online.
When you start distributing articles you stand the chance to not only appear in the article directory alone, but to also appear in the search engines. Good articles are highly informative, not over crowded with keywords and most importantly, have a powerful article title.
Each article directory has a resource box where you can write a summary and link to your site. When writing your resource box, you should write something that will make the prospect click the link back to your site.
4. Forum marketing
This is where people think it is slow, but in reality it’s not. Forum marketing not only send traffic to your site, it is also a means to build credibility.
Just look for forums under your niche and build your signature file (which is a link to your blog). If you don’t know any forum under your niche, type “your Niche market + forum” and hit search. Whenever you post a thread, your signature file appears under your thread.
When you make forum posts on a daily basis, you’ll have at least 300 back links to your blog.
Sending traffic to your site is not a one term phenomenon: you should continue repeating the process to have success.

4 Top Ways To Increase Your Google Adsense Earnings

When it comes to making money online, pay per click (PPC) advertising is one of the easiest ways to monetize on the internet. Classified ads are placed in part(s) of your website or blog so that you make money when any one click on the ads. That has been one of the most popular forms online advertising.
There are several online companies that serve you such pay per click advertising ads, but the most popular and in my opinion the best, is that of Google Adsense.
Even though many internet marketers say making money with Google Adsense or pay per click advertising is slow, there are many of them making a living with Google Adsense. In this article, I will explore four incredible ways to increase your google adsense earnings.
1. Insert your adsense code in your RSS feed.
When it comes to using RSS feeds for your website or blog, I found FeedBurner to have another benefit to make money. Once you are using FeedBurner as your RSS feed provided, you can log into your Adsense account and add the Sdsense code to your RSS feed.
Your chances of making money with are higher because one way your subscribers know when your site is updated is via your RSS feed.
2. Adsense sharing sites
Adsense sharing sites are mostly sites that allow you to publish articles and enjoy the benefit of back linking to your site and sharing the Adsense revenue with the article site.
Most of this Adsense sharing sites set up is simple and the revenue you make is directly lodge into your Adsense account. Some of such sites are HubPages and xomba.
Other sites send the payment via your PayPal account. Such sites includeSquidoo and ehow.
In places like HubPages, there are people already making 1000 dollars a month and with just about 200 articles. Whatever the situation is at the end of the day, it’s still a win win situation.
3. Google custom search
Install an internal Google search engine on your site. Installation is easy, just copy and paste some code and you’re good to go. You make money when the user click on the contextual ads that appears next to the search result.
You can choose to show the results on your site and be sure people will love your domain.
4. Using YouTube videos
You can make money with YouTube by allowing Google Adsense ads appear on your video page.
From your YouTube video channel settings, you can click on the Adsense sharing link and authorize your site.
Making money with Google Adsense is possible and real. Implementing those four ways will definitely increase your earnings. Either way, it is a win win situation.

About the guest author: Bako is a blogger and has been blogging for the pass three years. Visit my blog to learn the various internet marketing strategies
This is a unique article published on SEO Desk with exclusivity.