If you are a non-IT guy and wish to know as to how to Create easily free Google xml sitemap of your website and submit it to the Google and other search engines in an accepted xml format to get your site crawled & indexed within 48 hours, I assure, you will get time saving right resource here free of cost for creation and submission of your website's sitemap.
By the way, if you are also new as a website owner, you may be or may not be aware about the significance of this sitemap creation and sitemap submission activity. The chief purpose of sitemap creation and sitemap submission is to find your website on the web by the search engines bots. In this act, sitemap helps search engines bots to locate your website easily. All search engine bots are passionately interested in, to reach your site regularly to read contents, categorize and crawl & index it, finally to keep your website in their database. This is so that whenever a searcher types his query in the search box of the search engine, using his keyword, for the information and services he is interested in; search engine quickly returns the results and displays in their webpage, aligned orderly in left column. In this process, search engine decides & controls the order of results to be displayed. This, however, largely depends on the relevancy factors and the quality scores of the websites and various other factors. It seems, though, the order with which search results being displayed and the page ranks of the websites being assigned for the particular keyword, all search engines take this task in advance and preprogram it after accessing these websites from their databases. Obviously if your website's content matches and includes the keywords of searcher's query and has fairly good quality scores, you may have a better chance to capture the top position in between 1-10 in the first page of results. When it happens, pat yourself. Congratulations!! You are all set to get free traffic to your website.
But to create a sitemap in the format Google and other search engines accept is really illusionary and confusing to many new webmasters, even after reading all the guidelines and support center advice given by these search engines in their web pages. They simply add to even more confusions to the guys like me having non-IT background. It is really true; you can see the proof from a friend of mine on this page. To my knowledge, many website owners are still struggling hard to get mastery over on this skill. They, after making their repeated attempts, realize it really as one of the daunting tasks. The true road blocks for this may be they are from non-IT background. But I say- so what if it is so? We all know the most website owners today are from non-IT background, although this drawback might be throwing challenges to them for the reason that a few technicality involved in the process. To them, there is an easy way to do this sitemap creation task free of cost even without having the HTML knowledge. You will find here the priceless resource to do this yourself independently.
Thursday, June 25, 2009
4 Tips to Get Tons of Free Backlinks and Boost Your Search Engine Ranking
You will need to build tons of blacklinks if you would like to get to the first page of Google search results. In fact, backlink building is an important SEO strategy. You will need to consider the anchor texts as well as the quality of inbound links.
Of course you will also need to make sure that you have created an informative site. You have to add new contents to the website from time to time. The contents should be rich in your chosen keywords. You will be able to dominate a search term on Google if you can combine the above with good link popularity.
Here are 4 tips for you to build free backlinks.
#1 Web 2.0
There are a lot of web 2.0 websites on the internet. Some of the examples are Hubpages and Squidoo. You can create as many Squidoo or Hubpages as you want. You will be putting your keywords with links back to your main website. You will be gaining link popularity with it.
#2 Social Bookmark Submissions
It is easy to submit to social bookmarks. You will get instant backlinks after you submit. There are also a lot of bookmarking sites with very high PageRank. To this end it will help a lot when it comes to the search ranking. You can use some semi-auto scripts to submit the social bookmark sites so that you can save some time.
#3 Video submissions
It is also very common for webmasters to submit videos to youtube sites. Make sure that you will put your website link on the videos. Of course you will not get backlinks directly from the videos. However, viewers of the videos may link to your site and you will get tons of backlinks by doing this.
#4 Free Blog or Article Submission
You can write a lot of articles and submit them to various article sites or blogs. You will be able to put links of your sites in the articles. There are also some services out there for you to submit unique articles to blogs so that you can maximize the power of the articles.
Of course you will also need to make sure that you have created an informative site. You have to add new contents to the website from time to time. The contents should be rich in your chosen keywords. You will be able to dominate a search term on Google if you can combine the above with good link popularity.
Here are 4 tips for you to build free backlinks.
#1 Web 2.0
There are a lot of web 2.0 websites on the internet. Some of the examples are Hubpages and Squidoo. You can create as many Squidoo or Hubpages as you want. You will be putting your keywords with links back to your main website. You will be gaining link popularity with it.
#2 Social Bookmark Submissions
It is easy to submit to social bookmarks. You will get instant backlinks after you submit. There are also a lot of bookmarking sites with very high PageRank. To this end it will help a lot when it comes to the search ranking. You can use some semi-auto scripts to submit the social bookmark sites so that you can save some time.
#3 Video submissions
It is also very common for webmasters to submit videos to youtube sites. Make sure that you will put your website link on the videos. Of course you will not get backlinks directly from the videos. However, viewers of the videos may link to your site and you will get tons of backlinks by doing this.
#4 Free Blog or Article Submission
You can write a lot of articles and submit them to various article sites or blogs. You will be able to put links of your sites in the articles. There are also some services out there for you to submit unique articles to blogs so that you can maximize the power of the articles.
Ever Wonder Who Comes First on Google and Why?
There is a reason why there is first place for every thing. Sometimes the reason is just simple luck. Most of the time it is not luck but strategic planning and determined drive or maintenance that makes first place happen.
There are 7 Important Steps to an Internet Google First Place.
* DESIRE
* COMMITMENT
* DECISION
* RESEARCH
* CREATION
* MAINTENANCE
* SHORTCUTS!
Becoming first on a Google search is no different a task than achieving any other worth while goal. No different than becoming an excellent parent on purpose.
Desire should be the beginning of every thing. Taking time to consider what is motivating to you. A desirable thing to spend your time with. You will be spending a lot of time with this process and it is important that you have a real interest and enthusiasm for what you are doing. Once you have established what that thing is, you are now ready to bring that strong and clear desire forward to the commitment to begin.
Commitment is no small thing. Becoming an expert on a subject takes time. You will have to commit time to this. Strategic time that is set aside. Uninterrupted time to do a very important thing. Research.
Research is the next step. Using Google keywords you can check out all words of interest to you or words of interest to people you know. Soon you will discover what the hot words or topics are. With that new knowledge you can move on into the way of what is truly interesting. Now you are ready for Creation.
Creation is much like the beginning of existence. With the foundation of research behind creating an identity is an exciting process of choosing a brand or name. Securing that branding or name. And then developing the identity to a full measure. Creating a blog, writing an article and Ebook, designing a website, becoming active in social networking sites such as My Space, Facebook and Twitter. Creation is a fun thing to do but much the same as creating a baby. It will need attention.
Maintenance is the power behind the creation of an entity online. Everyday more competition arrives online. Therefore continual adding of good content is so important. Updating blog sites and the addition of articles is a weekly sometimes daily event. The changing of website material also keeps things current and exciting for your audience to visit. Learning to link with others who are also creating a relative and strong internet presence is invaluable. Creativity here is important as you find new ways to draw your visitors further into your branded entity. Creativity finds ways to add life and vitality to your internet entity.
Shortcuts are a very important thing to know. Sometimes creativity, time or energy will not available and you will find it necessary to find and take excellent shortcuts. Learning to leverage available material to it's maximum end is very important. Always being ready to take opportunities to create a leveragable moment by having good tools such as hi def camera with video capacity close by and being competent with that tool.
While we are talking about shortcuts you must let Google tell you how you are doing. Google Alert will allow you to submit titles of articles or blogs and then will notify you when someone reads your work. To make things happen a bit quicker you can join internet marketing clubs like TWBAONLINE in Tampa, Florida or you can hire a great internet marketing professional such as Barbara Grassy. You can hire ghost writers to help you with content when time is limited or writing is not your thing.
So you see becoming first on Google or becoming an expert in your field on the Internet is not at all about luck but rather educated strategic massive action continually in play. Are you ready to get started?
On Your Mark ...Get Set... Go!
There are 7 Important Steps to an Internet Google First Place.
* DESIRE
* COMMITMENT
* DECISION
* RESEARCH
* CREATION
* MAINTENANCE
* SHORTCUTS!
Becoming first on a Google search is no different a task than achieving any other worth while goal. No different than becoming an excellent parent on purpose.
Desire should be the beginning of every thing. Taking time to consider what is motivating to you. A desirable thing to spend your time with. You will be spending a lot of time with this process and it is important that you have a real interest and enthusiasm for what you are doing. Once you have established what that thing is, you are now ready to bring that strong and clear desire forward to the commitment to begin.
Commitment is no small thing. Becoming an expert on a subject takes time. You will have to commit time to this. Strategic time that is set aside. Uninterrupted time to do a very important thing. Research.
Research is the next step. Using Google keywords you can check out all words of interest to you or words of interest to people you know. Soon you will discover what the hot words or topics are. With that new knowledge you can move on into the way of what is truly interesting. Now you are ready for Creation.
Creation is much like the beginning of existence. With the foundation of research behind creating an identity is an exciting process of choosing a brand or name. Securing that branding or name. And then developing the identity to a full measure. Creating a blog, writing an article and Ebook, designing a website, becoming active in social networking sites such as My Space, Facebook and Twitter. Creation is a fun thing to do but much the same as creating a baby. It will need attention.
Maintenance is the power behind the creation of an entity online. Everyday more competition arrives online. Therefore continual adding of good content is so important. Updating blog sites and the addition of articles is a weekly sometimes daily event. The changing of website material also keeps things current and exciting for your audience to visit. Learning to link with others who are also creating a relative and strong internet presence is invaluable. Creativity here is important as you find new ways to draw your visitors further into your branded entity. Creativity finds ways to add life and vitality to your internet entity.
Shortcuts are a very important thing to know. Sometimes creativity, time or energy will not available and you will find it necessary to find and take excellent shortcuts. Learning to leverage available material to it's maximum end is very important. Always being ready to take opportunities to create a leveragable moment by having good tools such as hi def camera with video capacity close by and being competent with that tool.
While we are talking about shortcuts you must let Google tell you how you are doing. Google Alert will allow you to submit titles of articles or blogs and then will notify you when someone reads your work. To make things happen a bit quicker you can join internet marketing clubs like TWBAONLINE in Tampa, Florida or you can hire a great internet marketing professional such as Barbara Grassy. You can hire ghost writers to help you with content when time is limited or writing is not your thing.
So you see becoming first on Google or becoming an expert in your field on the Internet is not at all about luck but rather educated strategic massive action continually in play. Are you ready to get started?
On Your Mark ...Get Set... Go!
10 Ways to Gain Quality Backlinks
When it comes to creating backlinks, quality is key. Even if you have the most backlinks on the net, if they are poor quality, from irrelevant sites with questionable material or SEO tactics, your rankings will be penalized. To make your marketing efforts pay off, you need to take the time to build a quality backlink network that will drive relevant traffic to your site and tickle the fancy of the search engine spiders. Here are 10 ways to gain quality backlinks:
1. Use articles directory sites. You can submit articles with relevant content to articles directory sites and include backlinks to your site. Search engines love this type of link because it is one-way to your site, and one-way links from quality content sites show that your website is also quality. The key here is to make sure that your content is relevant. Although writing good, rich content articles is time consuming, don't waste your time by submitting tons of poor-quality articles. It will only hurt you in the long run.
2. Submit your website to a links directory that will establish one-way links to your webpage. Start with the free links directory pages you can find online, and manually submit your webpage to the correct category. You can pay links directory sites to post your website in their directory, but be careful here. You want them to still do it manually - automatic submissions will not help you as much as gradual, carefully categorized submissions.
3. In any backlink that you create, wherever possible, use keywords in the link itself. Never use 'click here' if you can help it. Instead, insert the link naturally as part of the text of the article. For example, if your website is dedicated to plants that attract butterflies, and your article is on how to create a fantastic butterfly garden, choose some of the words (butterfly garden, for example) as the link text. This is another signal to the search engines that your backlinks are quality.
4. Establish your own webpage on Squidoo. You can easily create a page on any topic you'd like on Squidoo, and include links back to your web page. You can even earn some additional revenue through the site's revenue sharing program.
5. Create a free blog on sites like BlogSpot or Blogger. Google actually owns these sites, and scans them frequently for quality content and links. Build your blog over time, submitting numerous posts each week or month, all of them with a backlink to your site. Again, think quality - be sure the content of your blog is relevant to your site.
6. Post backlinks on other people's blogs that allow comments and that discuss topics relevant to your site.
7. Set up your own forum on a site that lets you create them for free. You can create topic categories that include your keywords, and post backlinks to your site from here as well.
8. Create a page for yourself or your website on Facebook, MySpace and other social networking sites. Be sure that you include content on your profile that is related to what you talk about on your website.
9. Try to create backlinks that link to your inner webpages, not just the home page. Search engines like to see this level of specificity in your links. Remember, take the visitor to the most relevant information with your backlink and the search engines will rank it higher.
10. Finally, no matter which of the strategies you use, establish your backlinks over time. Search engines like to see 'older' backlinks as well as 'newer' ones. If you suddenly have 100 new backlinks all in 24 hours, the search engines will notice and may either disregard them or consider them as less important when ranking your site.
1. Use articles directory sites. You can submit articles with relevant content to articles directory sites and include backlinks to your site. Search engines love this type of link because it is one-way to your site, and one-way links from quality content sites show that your website is also quality. The key here is to make sure that your content is relevant. Although writing good, rich content articles is time consuming, don't waste your time by submitting tons of poor-quality articles. It will only hurt you in the long run.
2. Submit your website to a links directory that will establish one-way links to your webpage. Start with the free links directory pages you can find online, and manually submit your webpage to the correct category. You can pay links directory sites to post your website in their directory, but be careful here. You want them to still do it manually - automatic submissions will not help you as much as gradual, carefully categorized submissions.
3. In any backlink that you create, wherever possible, use keywords in the link itself. Never use 'click here' if you can help it. Instead, insert the link naturally as part of the text of the article. For example, if your website is dedicated to plants that attract butterflies, and your article is on how to create a fantastic butterfly garden, choose some of the words (butterfly garden, for example) as the link text. This is another signal to the search engines that your backlinks are quality.
4. Establish your own webpage on Squidoo. You can easily create a page on any topic you'd like on Squidoo, and include links back to your web page. You can even earn some additional revenue through the site's revenue sharing program.
5. Create a free blog on sites like BlogSpot or Blogger. Google actually owns these sites, and scans them frequently for quality content and links. Build your blog over time, submitting numerous posts each week or month, all of them with a backlink to your site. Again, think quality - be sure the content of your blog is relevant to your site.
6. Post backlinks on other people's blogs that allow comments and that discuss topics relevant to your site.
7. Set up your own forum on a site that lets you create them for free. You can create topic categories that include your keywords, and post backlinks to your site from here as well.
8. Create a page for yourself or your website on Facebook, MySpace and other social networking sites. Be sure that you include content on your profile that is related to what you talk about on your website.
9. Try to create backlinks that link to your inner webpages, not just the home page. Search engines like to see this level of specificity in your links. Remember, take the visitor to the most relevant information with your backlink and the search engines will rank it higher.
10. Finally, no matter which of the strategies you use, establish your backlinks over time. Search engines like to see 'older' backlinks as well as 'newer' ones. If you suddenly have 100 new backlinks all in 24 hours, the search engines will notice and may either disregard them or consider them as less important when ranking your site.
6 Ways to Make Money With a Blog
To profit by blogging is an elusive quest for some. But some proven techniques work for a lot of bloggers. Learning strategies could be your key to profit. Knowledge is power.
Some of these techniques you may have thought of, but some you may not have. Here are a few of the more unorthodox ways to profit by blogging:
(1). Flipping Blogs
Same as flipping websites. You can flip blogs and make some pretty serious cash. You set it up, start traffic building to get an audience, and in a few months, sell it while it's in a position to generate some good cash for someone who's looking. Keep good stats and do some good advertising, and you can actually profit from the hundreds up into the thousands.
(2). Donations
Many bloggers nowadays leave a message on their blog asking for donations. This is an excellent idea, and if the website provides a good service, this is entirely proper.
(3). Business Blogs
Almost any company, or any organization has a blog in today's world. The use of blogs to get their message out is a huge boost to their profits. Some hire bloggers to run these sites for them. If you can run a good blog, you may consider applying to a company for running one for them.
(4). Blog Networks
Most any blogger can pick up extra work writing for other blogs. Bloggers are in constant need of content that will draw people to their site and interest them in what the theme of the blog is about. Sometimes these can lead to long-term work, netting a good profit for you.
(5). Products
You can hardly visit a blog today without seeing products for sale pertaining to the theme of the blog. You can sell products through your own website or through Cafe' Press. If your blog brings in a lot of traffic, then you should be getting lots of sales.
(6). Consulting
Another way to profit from blogging is in the area of consulting. You can advertise yourself as an authority on whatever your market niche is, and rake in a pretty tidy sum just through offering your services as a consultant.
Always look at an endeavor for money making through the eyes of a 'Pros and Cons' list. This will help you tell if its a worthy endeavor or probably a waste of time. Blogging for many is quite lucrative, and with time and effort anyone can become a successful blogger. A little dedication and flexibility in learning can land you on the road to making a profit by blogging.
Some of these techniques you may have thought of, but some you may not have. Here are a few of the more unorthodox ways to profit by blogging:
(1). Flipping Blogs
Same as flipping websites. You can flip blogs and make some pretty serious cash. You set it up, start traffic building to get an audience, and in a few months, sell it while it's in a position to generate some good cash for someone who's looking. Keep good stats and do some good advertising, and you can actually profit from the hundreds up into the thousands.
(2). Donations
Many bloggers nowadays leave a message on their blog asking for donations. This is an excellent idea, and if the website provides a good service, this is entirely proper.
(3). Business Blogs
Almost any company, or any organization has a blog in today's world. The use of blogs to get their message out is a huge boost to their profits. Some hire bloggers to run these sites for them. If you can run a good blog, you may consider applying to a company for running one for them.
(4). Blog Networks
Most any blogger can pick up extra work writing for other blogs. Bloggers are in constant need of content that will draw people to their site and interest them in what the theme of the blog is about. Sometimes these can lead to long-term work, netting a good profit for you.
(5). Products
You can hardly visit a blog today without seeing products for sale pertaining to the theme of the blog. You can sell products through your own website or through Cafe' Press. If your blog brings in a lot of traffic, then you should be getting lots of sales.
(6). Consulting
Another way to profit from blogging is in the area of consulting. You can advertise yourself as an authority on whatever your market niche is, and rake in a pretty tidy sum just through offering your services as a consultant.
Always look at an endeavor for money making through the eyes of a 'Pros and Cons' list. This will help you tell if its a worthy endeavor or probably a waste of time. Blogging for many is quite lucrative, and with time and effort anyone can become a successful blogger. A little dedication and flexibility in learning can land you on the road to making a profit by blogging.
3 Top Tips on How to Make Money From Your Blog
Over the past few years Blogging has seen a tremendous increase in popularity with more people blogging now than ever before. Now can I be honest with you? A fair amount of people (including myself) are making a fair living from blogging alone. So, I thought it necessary to really break down what you need to do to make some $$$ from this ever so lucrative so called hobby.
#1 Google Advertising
Although this is one of the most popular ways to make money from your blog it is also one of the very easiest to set up. You can put an ad, powered by Google, on your blog and every time someone clicks on that ad you make an amount of money. Depending on your niche market, you can earn from roughly $.25 to about $14-15 dollars every time someone clicks on the advertisement. Theses ads can go anywhere on your blog, but tends to go on either the very top of your blog or far left hand side. If you choose this method you need to set up a Google AdWords account (free) and go through the easy to follow tutorials that help you set it up.
#2 Affiliate Promotions
This is a fairly popular option as there has recently been a large increase in affiliate type promotional activity on blogs. Basically what you do is find a niche related product in your field, say an eBook or video and become an affiliate of that product. Then you put that product on your blog and any direct sales that you make through your site you get paid a commission. The best site to find quality affiliate products is clickbank.com but alternatively you can just Google your niche and try to find an affiliate product related to it. This is a really easy way to make money from your blog that is overlooked by most.
#3 Capture Page
This is the best way to make money from your blog long term. Although the other two will benefit you short term, this option will keep a sustainable amount of income in the long run. What you do is set up and put a "capture page" or "squeeze page" (Google these terms if you're unsure of their meaning) on a important place on your blog that most readers see. You could offer a free report in your niche area as an incentive to join up. Then you collect the names and emails of any readers interested and build a list. This way you could build up a reputable relationship with each one and sell them something related to your niche at a later date.
From Practice I have found that this option is by far the best way to earn money from your blog. Long term profit is always the greatest revenue option for any business and your internet business should be no different.
These methods are quite simple to adopt but I have found that many people still have a fair amount of trouble with creating their blog, create their account, finding an effective title, choosing an attractive template, posting blogs and many more essential parts of blogging.
#1 Google Advertising
Although this is one of the most popular ways to make money from your blog it is also one of the very easiest to set up. You can put an ad, powered by Google, on your blog and every time someone clicks on that ad you make an amount of money. Depending on your niche market, you can earn from roughly $.25 to about $14-15 dollars every time someone clicks on the advertisement. Theses ads can go anywhere on your blog, but tends to go on either the very top of your blog or far left hand side. If you choose this method you need to set up a Google AdWords account (free) and go through the easy to follow tutorials that help you set it up.
#2 Affiliate Promotions
This is a fairly popular option as there has recently been a large increase in affiliate type promotional activity on blogs. Basically what you do is find a niche related product in your field, say an eBook or video and become an affiliate of that product. Then you put that product on your blog and any direct sales that you make through your site you get paid a commission. The best site to find quality affiliate products is clickbank.com but alternatively you can just Google your niche and try to find an affiliate product related to it. This is a really easy way to make money from your blog that is overlooked by most.
#3 Capture Page
This is the best way to make money from your blog long term. Although the other two will benefit you short term, this option will keep a sustainable amount of income in the long run. What you do is set up and put a "capture page" or "squeeze page" (Google these terms if you're unsure of their meaning) on a important place on your blog that most readers see. You could offer a free report in your niche area as an incentive to join up. Then you collect the names and emails of any readers interested and build a list. This way you could build up a reputable relationship with each one and sell them something related to your niche at a later date.
From Practice I have found that this option is by far the best way to earn money from your blog. Long term profit is always the greatest revenue option for any business and your internet business should be no different.
These methods are quite simple to adopt but I have found that many people still have a fair amount of trouble with creating their blog, create their account, finding an effective title, choosing an attractive template, posting blogs and many more essential parts of blogging.
What is Your Website's Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?
I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!
Affiliate marketing really does provide a great opportunity for ALL site owners to make extra income. But choose your affiliate programs wisely; otherwise, you'll still be working hard but for very little reward.
Yes! It took months to sign-up to affiliate programs and seek out the best of them. Yes! It took a couple of site redesigns. And yes! It is better to have clear, and measurable objectives right from the start! (That is, to know your site's Most Wanted Response!)
But hey! Now I spend much less time updating my site (because I only concentrate on promoting the most profitable aspects of it), AND it is now starting to earn money!
So how does this affect you?
Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)?
Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offer the best rates of commission, with the best chance of a sale?
Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sell the benefits of your free newsletter, make people WANT to subscribe?
Dr Ken Evoy introduced the Most Wanted Response (MWR) in his 'net-selling bible' Make Your Site Sell. It's probably the most important lesson in all of Make Your Site Sell. In essence, the MWR is what you most want your visitor to do after reviewing your content. And it should always:
be reasonable
be measurable
be a good fit
qualify the visitor
Some techniques of getting your most wanted response include using the word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.
These are just a few ways to achieve your site's most wanted response (there are more).
What's MOST IMPORTANT, however, is that you understand the concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all the effort you make in generating traffic to your website be worth it!
Happy promoting!
PS My site's most wanted response is *not* what you might think it should be. None of the shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!
I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!
Affiliate marketing really does provide a great opportunity for ALL site owners to make extra income. But choose your affiliate programs wisely; otherwise, you'll still be working hard but for very little reward.
Yes! It took months to sign-up to affiliate programs and seek out the best of them. Yes! It took a couple of site redesigns. And yes! It is better to have clear, and measurable objectives right from the start! (That is, to know your site's Most Wanted Response!)
But hey! Now I spend much less time updating my site (because I only concentrate on promoting the most profitable aspects of it), AND it is now starting to earn money!
So how does this affect you?
Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)?
Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offer the best rates of commission, with the best chance of a sale?
Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sell the benefits of your free newsletter, make people WANT to subscribe?
Dr Ken Evoy introduced the Most Wanted Response (MWR) in his 'net-selling bible' Make Your Site Sell. It's probably the most important lesson in all of Make Your Site Sell. In essence, the MWR is what you most want your visitor to do after reviewing your content. And it should always:
be reasonable
be measurable
be a good fit
qualify the visitor
Some techniques of getting your most wanted response include using the word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.
These are just a few ways to achieve your site's most wanted response (there are more).
What's MOST IMPORTANT, however, is that you understand the concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all the effort you make in generating traffic to your website be worth it!
Happy promoting!
PS My site's most wanted response is *not* what you might think it should be. None of the shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!
On-Page Optimization: The Very Heart Of Successful Search Engine Optimization
The Importance of SEO
The web world is highly competitive, with an ever increasing number of websites. According to Netcraft, there were about 182 Million websites on the web as of October 2008.
Getting a good search engine rank is what every website owner dreams of and many businesses depend on. This is where Search Engine Optimization (SEO) comes into play. This service focuses totally ensuring that a website or page appears among the top listing on search engine results pages. When a user performs a search using a word or a phrase, the search engine matches relevant results of websites to that word or phrase better known as "keywords".
How does SEO work?
Firstly SEO is “keyword centric.” That means you need to figure out words or phrases, which will be used by your target audience while searching for your products and services. Some thumb rules:-
• The more relevant the match between these words and your site as per the search engine, the higher the likely rankings.
• The fewer the number of sites competing for your keywords the greater the chance of your website getting high ranking.
• Selecting the right keywords for each page is the key. Optimize different sections or pages of your website with multiple keywords.
• Geographical location should also be considered while preparing keywords.
What help can you get to decide on key words?
There are several online keyword tools which you can use for determining keywords for your website like "Microsoft Keyword Research Tool", "Keyword suggestion Tool of Word tracker", "Keyword discovery suggestion tool", "Google Ad words Keyword tool" and many more. Examining competitor site analysis is a helpful way to establish SEO strategy.
Ok you have your key words, what next?
Once the keyword list is finalized try to use your keywords in the metatags of your website and place them inside the HTML head tags. Search engines give weight to the usage of keyword in the "title tag". Create unique, short title tag for every page of your website. In the description metatag try to give a brief summary of your webpage but never forget to insert appropriate keyword in your description.
What else does SEO requires?
Some common factors should be kept in mind for making a site SEO friendly. A major emphasis is given by search engine to the content of a website. Always write easy to read unique content and in an organized manner. Structure of a website is an important aspect for search engine ranking. Search engine gives priority to those websites that are logically constructed. Try to use such phrases in your URL which are relevant to your website. Choose descriptive anchor text that will provide the users at least a basic idea of what the page linked to is about. All images on your website should have the "alt attributes" which will allow you to specify alternative text for the image.
“Fulfill user needs”: The most important SEO phrase
Always remember that the ultimate goal of your website is not only to make it SEO friendly but to fulfill the end-users needs. There is no doubt that search engines play a vital role in determining a relevancy of a site but at the same time the main goal of all search engines is to provide their users with quality search oriented results. A truly optimized website will be highly relevant as well as great navigation for targeted audience - that’s what both web spiders as well as humans look for. SEO strategy vary for different niche of sectors of market, it will differ for an industrial website, and a site on financial domain.
The web world is highly competitive, with an ever increasing number of websites. According to Netcraft, there were about 182 Million websites on the web as of October 2008.
Getting a good search engine rank is what every website owner dreams of and many businesses depend on. This is where Search Engine Optimization (SEO) comes into play. This service focuses totally ensuring that a website or page appears among the top listing on search engine results pages. When a user performs a search using a word or a phrase, the search engine matches relevant results of websites to that word or phrase better known as "keywords".
How does SEO work?
Firstly SEO is “keyword centric.” That means you need to figure out words or phrases, which will be used by your target audience while searching for your products and services. Some thumb rules:-
• The more relevant the match between these words and your site as per the search engine, the higher the likely rankings.
• The fewer the number of sites competing for your keywords the greater the chance of your website getting high ranking.
• Selecting the right keywords for each page is the key. Optimize different sections or pages of your website with multiple keywords.
• Geographical location should also be considered while preparing keywords.
What help can you get to decide on key words?
There are several online keyword tools which you can use for determining keywords for your website like "Microsoft Keyword Research Tool", "Keyword suggestion Tool of Word tracker", "Keyword discovery suggestion tool", "Google Ad words Keyword tool" and many more. Examining competitor site analysis is a helpful way to establish SEO strategy.
Ok you have your key words, what next?
Once the keyword list is finalized try to use your keywords in the metatags of your website and place them inside the HTML head tags. Search engines give weight to the usage of keyword in the "title tag". Create unique, short title tag for every page of your website. In the description metatag try to give a brief summary of your webpage but never forget to insert appropriate keyword in your description.
What else does SEO requires?
Some common factors should be kept in mind for making a site SEO friendly. A major emphasis is given by search engine to the content of a website. Always write easy to read unique content and in an organized manner. Structure of a website is an important aspect for search engine ranking. Search engine gives priority to those websites that are logically constructed. Try to use such phrases in your URL which are relevant to your website. Choose descriptive anchor text that will provide the users at least a basic idea of what the page linked to is about. All images on your website should have the "alt attributes" which will allow you to specify alternative text for the image.
“Fulfill user needs”: The most important SEO phrase
Always remember that the ultimate goal of your website is not only to make it SEO friendly but to fulfill the end-users needs. There is no doubt that search engines play a vital role in determining a relevancy of a site but at the same time the main goal of all search engines is to provide their users with quality search oriented results. A truly optimized website will be highly relevant as well as great navigation for targeted audience - that’s what both web spiders as well as humans look for. SEO strategy vary for different niche of sectors of market, it will differ for an industrial website, and a site on financial domain.
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