6 Adsense Secrets to Make $500 a Day in Google Cash

1. Adsense Earnings Strategy
   
   Before embarking on your Adsense journey, give some thought as to your goals & how you want to achieve them.
   
   To illustrate the above, an Adsense publisher wanting to earn $100 a day in "Google cash" could set up 100 websites to earn $1 a day from each one or alternatively he could try & make $100 a day in Adsense revenue from just 1 website.
   
   Neither of the above scenarios are ideal & you should aim to have more than 1 site so that you don't have all your eggs in one basket & are subjected to all sort of fluctuations (search engines algorithm’s, market trends, etc).
   
   However, having too many sites leaves you with major maintenance, management and content issues so aim for somewhere in between.
   
   
2. Topic - General or Niche
   
   You will need to decide on the topic of your website or blog - niche websites work better with adsense than general topics mainly because the ads that Google serves up are appropriately targeted to your topic & your site's traffic will also be targeted & more likely to click on your ads & generate Adsense money for you.
   
   Furthermore deciding on a certain niche for your site, in which you are an authority, will allow you to create content that adds to your expert status on the subject.
   
   It's also very important to ensure that your niche is one for which there is a certain amount of interest, eg. photography & not something for which there will be no advertisers & therefore no opportunity to make any money from Adsense.
   
   Remember that generally speaking the more popular the niche the higher paying the keywords will be & the more the savvy Adsense publisher will earn per click.
   
   
3. Adsense Ad Placement
   
   While certain locations tend to be more successful than others, Google's "heat map" below illustrates the ideal placing on a sample page layout.
   
   
   
   The best performing ad placements are in dark orange fading to light yellow representing the weakest performing areas.
   
   Generally ads located above the fold tend to perform better than those below the fold and ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
   
   
4. Best Performing Adsense Ads
   
   The following is a list that is generally accepted as of the highest performing ad sizes...
   
   
   • 336×280 large rectangle
   • 300×250 inline rectangle
   • 160×600 wide skyscraper
   
   
   Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other Adsense ad sizes.
   
   
5. Another Tip to Improve Your Ads' CTR
   
   Another Adsense trick that usually increases a site's CTR (Click Through Rate) is by blending your adsense ads into your site's content - you need to ensure that the Adsense ad does not actually look like an ad - allowing ads to look like ads will seriously dent your chances of making decent Adsense money.
   
   The Google Adsense program provides a color pallette which allows you to change border colors & shapes as well as backgrounds, text & url colors.
   
   You can therefore blend the ad in terms of its shape, size & color to blend in with the colors of your site's text & background.
   
   A worthwhile tip is to change all of your page hyperlinks to a high contrast color, like a bold blue for example, and then change the adsense title to the same color.
   
   Be sure to keep abreast with Google's Adsense policies as one of Google's latest policies state that Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts the blending issue into question.
   
   So if you are unsure of anything just visit Google AdSense Program Policies »
   
   Or Google's Webmaster Guidelines »
   
   
6. Adsense Ad Maintenance
   
   It's a good idea to use include files for all your Adsense ad code.
   
   The benefit of this is that if you need to change an ad for whatever reason, all you need to do is update the code in the include/php file & then upload it to your server - the ad will then be updated site wide, ie. wherever it exists on your site - this is far easier than changing each ad on each page of your website.
   
   

So while making money with Adsense's set and forget, auto pilot type of arrangement is relatively easy, you aren't going to make anywhere near what you can from it unless you tap into the best Adsense brains in the business.

One of the biggest mistakes Adsense publishers make is not knowing the best strategies to employ to explode your Adsense earnings no matter what traffic your site is getting...

Nine methods to promote web

Don't make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site isn't enough, although it's an excellent first step. You need to be out there actively promoting it if you truly want to achieve revenue through your site.

Website promotion may very well be the most important aspect of an online business, yet it often gets overlooked. Many online businesses and websites put forth so much effort into website design, yet completely neglect the promotional aspects. This is a big mistake, and in fact I am going to give you nine methods that you can start using today to promote a website effectively.

1. Web Catalogs & Directories

Taking out annual subscriptions in one or more of the major web catalogs (e.g. Inktomi, FAST, AskJeeves, etc.) and business directories (e.g. YellowPages, Superpages) can help garner some immediate traffic for your website. Web Catalogs tend to work well for new sites, as they get you some all important links in the early stages. Business directories work for virtually any business as they put a listing (or ad) for your website right in front of people looking for exactly what you're selling.

2. Link Exchanges Programme

This is a fantastic way to increase the importance of your website in the eyes of the search engines. The rationale that the search engines use is that if other sites are linking to yours, then your site must be important. A link from another site to your site is considered a "vote" for your site. The more of these votes, the better; to an extent, of course. Steer clear of such black hat techniques as link farms and free for all (FFA) sites. I recommend starting by asking your vendors, suppliers and customers if they could link to your site in exchange for a link to theirs. You could then branch out into related businesses that service a different audience (e.g. a competitor in another city that you don't service).

3. Search Engine Submission

This step is critical for any brand new website. You'll want to let the major search engines know that your new site exists, and prompting them to visit it with a search engine submission campaign is a great start. Don't bother buying a big 1500-engine submission package ? there's only about 7 to 10 major search engines worth worrying about, and once you're listed on these, the other 1490 will pick you up (not that they'll send you any measurable traffic?). The controversy here is whether or not to continue a submission campaign. Does it help an established site? Does it hurt it? Our research indicates that it doesn't hurt. As to whether or not it helps ? for some engines yes, for others no. A big tip to give you here is to be sure to work hard to get your site listed in the important directories like DMOZ and AltaVista.

4. Electronic Newsletter

An electronic newsletter is a fantastic method for staying in touch with not only existing customers, but potential customers as well. Provide useful, interesting information on a regular basis and be sure that people can subscribe and unsubscribe easily. Utilizing a good tool (e.g. Constant Contact) will make your life easier and allow people to forward the newsletter to their friends and colleagues (known as Viral Marketing). You can also use the newsletter as a vehicle for announcements or specials. Never charge anything to subscribers, and build your list by running contests or promotions.

5. Pay-per-click

I saved this one until last as I believe it is the single most important item in this list. If you remember nothing else from this article, remember pay-per-click (or PPC). By paying for visits from people who are searching on keywords related to your product or service, you are almost ensuring that your website will generate more revenue with a higher conversion rate of visitors to customers. The more popular programs include Google AdWords, Overture Content Match and Site Match, as well as smaller players like FindWhat, Kanoodle and Mamma.

Google AdWords is a great method to get the word out about your website. This promotional technique works because it gives you the unique opportunity of targeting the type of people who visit your website. This means that your traffic is more likely to be interested in what you have to offer, hence you will make more money.

6. Press release

The first thing you need to do is get the word out about your website. This can be done instantly by incorporating press releases into your marketing campaign. Press releases are a great way to get the word out about your website in a short period of time.

7. Twitter

Twitter is a social community of people, and you can easily find people with similar interests to you. By doing this you are likely to connect with some individuals that could promote your website, and perhaps even find some customers.

8. Forums

Giving valuable information in forums can be very effective, and does not take much work on your part. Starting an interesting thread or contributing meaningful posts will get the job done.

9. Youtube

Use the power of Youtube. Youtube is a great website and by posting videos advertising your business then you can really get a lot of website traffic. Youtube is a fantastic way to promote a website effectively because of the amount of people that will potentially see your promotions.