In terms of website marketing strategies and the use of a SEO friendly directory, these do have their uses. Many are free, but how many of them are useful? If you conduct a search will find a load of directories listed, all of which claim to be able to do the same thing. But as all men are not created equal, neither are online website directories. The most important factor in this case is whether or not the directly is actively and correctly managed.
Managed? But isn't everything automatic online? Absolutely not, all links are required to undergo and editing process. The directory cannot do the editing it has to be done by the people who manage the directory. Directories which are not actively managed are often referred to as "link farms" because in actuality this is pretty much what they are. No website owner needs to have his links managed by a link farm.
You will find online lists of SEO friendly directories which are free, as well as paid. Many of these are not actively managed all that regularly, but they do meet the basic criteria required for the categorization and organization of websites in the correct way.
It is virtually impossible to submit links to your website at every SEO friendly directory you find. This would be cumbersome and a very time consuming task. The best way to go about this is to make use of a service which makes these submissions on your behalf. There are both free and other services where a cost is involved available. But they do save you time and as we all know, time is money.
These directories can help your website marketing strategies, and make quite a difference. This is because the internet is already a very large place, so this narrows down searches and helps the site receive targeted traffic. For example if you are selling vintage velvet clothing, your website will be listed under an already narrowed down search. Much like the yellow pages we used to get and still do. Current search engines conduct a very broad based search.
It is a moot point that not many people actually make use of these kinds of directories. They are not used to making use of them, but times change quickly online and what was a nothing one day, could be a huge success the next.
What really needs to be borne in mind is the fact that a directory submission is able to help your website marketing strategy quite substantially. It enables search engines to rank it higher and the higher the ranking, the better for getting targeted, or pre-qualified traffic to your site.
